Alamo Drafthouse


Charter was faced with the issue of how to roll out an innovative Texas movie theater chain with food and liquor license. The tenant was new to the East Coast with little to no name recognition.


Charter carefully found “Free Zones” in dense up-and-coming areas to strategically place Alamo locations. These locations include existing closed theaters and ground up developments. Within three years Charter created opportunities throughout Virginia, Washington DC, New York City (Manhattan, Brooklyn and Staten Island), and the North East. Alamo Drafthouse is now dominating the market within these areas.

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