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Charter was tasked with the expansion of multiple TJX brands (TJ maxx, Marshalls, HomeGoods and the introduction of Sierra Trading and Homesense) in CT and lower NY. With a very strict and disciplined economic model the company was looking for large expansion and relocation of stores to a plus locations.
Through careful and patient work Charter uncovered multiple locations for the company and helped improve sales of relocated stores and created new sales for infill locations. Over a 15 year period (and counting) or partnering with TJX charter has signed over 45 locations.