TJ Maxx

The Challenge

Charter was tasked with the expansion of multiple TJX brands (TJ maxx, Marshalls, HomeGoods and the introduction of Sierra Trading and Homesense) in CT and lower NY. With a very strict and disciplined economic model the company was looking for large expansion and relocation of stores to a plus locations.

The Solution

Through careful and patient work Charter uncovered multiple locations for the company and helped improve sales of relocated stores and created new sales for infill locations. Over a 15 year period (and counting) or partnering with TJX charter has signed over 45 locations.

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