FELLSWAY PLAZA

MEDFORD, MA

THE CHALLENGE

Fellsway  Plaza is a 151,725 SF grocery anchored shopping center located in the Boston suburb of Medford. The Plaza  had been under its original ownership prior to Charter's acquisition and was partially occupied by a 45,000 SF CW Price department store, that diminished the centers ability to be upgraded.

THE SOLUTION

The 45,000 SF CW Price department store was bought out of its lease shortly after the acquisition and replaced with a Planet Fitness and Paper Store at dramatically increased rents. An outparcel area was redeveloped with a new satellite building containing three fast casual restaurants adding to the vibrancy of the center.

Fellsway Plaza underwent a complete façade overhaul to modernize the center and increase tenant signage opportunities. The common areas were improved and added to the refreshed look of the property.

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